Media społecznościowe w turystyce

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Media społecznościowe w turystyce

To media społecznościowe stały się – obok rodziny i przyjaciół – głównym doradcą osób poszukujących najlepszej lokalizacji na wypoczynek. Tylko te firmy z branży turystycznej, które będą podążały za tym trendem, mają szansę utrzymać się na tym bardzo dynamicznym rynku, na który wpływ mają coraz młodsze pokolenia.
Jaki jest ten nowy klient mając ulotki biur podróży czy oferty wywieszone w oknach agencji turystycznych, z których korzystamy coraz rzadziej. To zaufana opinia jest kluczem do sukcesu w sprzedaży ofert. Co ciekawe, coraz częściej to media społecznościowe – w tym przede wszystkich Facebook – są naszym zaufanym doradcą przy wyborze wakacyjnego kierunku. Nie mówiąc już o podróżach biznesowych, gdzie wybór hotelu czy sali na spotkanie odbywa się prawie wyłącznie online. Podczas przeglądania profili naszych znajomych, u około 30 proc. z nas pojawia się chęć poznania nowego miejsca i kiełkuje marzenie o jakiejś destynacji tylko dlatego, że zobaczyliśmy szczęśliwe obrazki z tej lokalizacji. A jeżeli do tego obserwowany „podróżnik” pochwalił się trafnością swojego wyboru, urokiem lokalizacji i wspaniałą obsługą – zrobił nieświadomie najlepszą reklamę danego hotelu czy operatora. Warto pamiętać, że mechanizm ten z jeszcze większą siłą działa w drugą stronę. Niekorzystna, druzgocąca opinia na portalu społecznościowym potrafi ponieść się zaskakująco daleko i niestety, mimo wysiłków dostawcy usługi, nie można jej już cofnąć ani wymazać.



79 thoughts on “Media społecznościowe w turystyce

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